It just needs to be said. Representation matters!
As I’m scrolling through Instagram, Facebook, and Twitter searching the Green Beauty hashtag and one thing became increasingly evident. None of these brand representatives or brand ambassadors represents me. Here’s the thing, these brands have no problem taking my money they do so gladly. But if you search their websites and browse their social media feeds there is not a brown face in sight. How Sway? So what you’re saying is deep to dark complexion black women don’t purchase make up and beauty products?
At 43 million strong, African-American consumers are aggressive consumers of media and they shop more frequently than their non-black counterparts.
Nielsen reports that: African-Americans currently hold a buying power of $1.3 trillion. Black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts. However, we have been underrepresented by the cosmetics industry throughout history. The sheer notion that we are not spending money on beauty products is preposterous!!
Where is the representation? Okay we now have couple of major brands for example, MAC and Lancôme have recently included women of color as celebrity spokeswomen and brand ambassadors. To that I say small victory in a HUGE war. Why? Well for starters, these brands are pushing toxic chemicals into our communities (See my post here on that) Secondly, I honestly can’t relate to these women in the sense of I’d take their recommendation of a product that would work for me. They literally have access to any and every product they desire so why should I believe they stand behind or even use the products they are pushing. Sorry but, issa no from me dawg.
Let’s get back to Green Beauty. Finally brands are creating a wider range of shades and finally there are Black owned brands that cater to the needs of women of color. I’ll be creating a brand list in a separate post be sure to follow so you don’t miss it.
Trust me I am thrilled about this! But maybe just maybe beauty brand (a) non-black owned, carries a product that works perfectly for me and I just love it. Beauty brand (b) black owned doesn’t carry this product or a comparable alternative.
Until these brands diversify their representation I will sacrifice whatever products I have to and do so in good conscious.
I am content in my decision to spend my money with brands that are willing to not only provide health conscious, non-toxic products, but are doing the ethically right thing and diversifying the images of their brand.